​The marketing industry has grown significantly in popularity in Cambodia over the past ten years. But in recent years, this field has developed marvelously into one with excellent results. To become a marketer, one must overcome a number of challenges, yet their work will never be monotonous. Despite certain difficulties in becoming a skilled marketer, marketers are well compensated, and it is a very rewarding role.

To begin with, marketing is described as an activity and a set of practices for creating, communicating, delivering, and exchanging value-added services for customers, clients, partners, and society. The broad field of marketing serves a number of purposes. The top marketing methods and roles available right now in Cambodian marketplaces are listed below.

1. Brand Marketing

Brand marketing is a well-known marketing function in which a marketer uses various branding strategies to attract an audience. These include using an event activation campaign to engage customers, brand positioning through out-of-home advertising (OOH), and building up brand awareness to communicate with people through digital platforms using creative artwork and posters to promote their brands on social media and reach a significant number of social media users. FMCG (consumer goods and beverages), retail, and banking are the main industries where brand marketing is used by a company to engage with potential customers. An organization's name, logo, tagline, and colors all help customers recognize it.

Apple, Coca-Cola, and Starbucks are excellent examples of businesses that use the power of their brand name to boost sales and attract customers.

These positions typically have the titles of Brand Executive, Brand Manager, Senior Brand Manager, Brand Manager of Marketing and Communications, and Brand Strategist.

2. Digital Marketing

Today's digitization includes digital marketing. Digital marketing, often known as online marketing, is becoming increasingly important for marketers that want to communicate with their audiences using digital platforms. Digital marketing comes in a variety of forms, including affiliate marketing, pay-per-click advertising, social media marketing, content marketing, email marketing, mobile marketing, and search engine optimization (SEO).

Social Media Managers, SEO Experts, Managers of Digital Marketing, Content Managers, Content Creators, and Graphic Designers are typical positions for digital marketers.

3. PR and Communications

PR and communication are two additional marketing strategies that marketers employ when interacting with customers. The financial institution sector, which includes banking, MFIs, insurance, etc., is where PR and communications are most prevalent. PR is important in conveying messages via traditional or digital means in a variety of ways. They include employee relations, partnerships, press conferences, news releases, advertorials, crisis management, and corporate social responsibility.

After earning a degree in PR, a student may pursue a variety of careers, including PR Manager, Public Affairs Manager, Media and Communication Manager, Marketing and Communication Manager, External Communication Manager, Internal Communication Manager, Content Strategist, Content Writer, Public Information Specialist, Media Specialist, and others.

4. Event Marketing

Although digital marketing is currently the most popular marketing approach, marketers still choose to employ this marketing strategy because they believe in the engagement rate. Marketing for events can take both offline and online. Event marketing may help a particular business in many ways, including boosting customer engagement, contentment, and retention, creating leads, raising brand value, and creating new prospects. It can also be used to promote a particular product or service. Online events, webinars, seminars, live streaming events, trade exhibitions, conferences, in-person activation, and more are all examples of event marketing.

The primary and most important marketing positions for those with a focus on event management skills are Field Marketing Manager, Event Manager, Event Specialist, Activation Manager, Offline Campaign Manager, Event Planner, and Event Operations Manager.

5. Content Marketing

By producing and disseminating pertinent articles, videos, podcasts, and other media, content marketing is a marketing tactic used to draw in, hold onto, and grow an audience. When it is time to buy what a brand sells, this strategy creates expertise, increases brand awareness, and keeps a particular business top of mind. Media like newsletters, podcasts, social media posts, and videos are examples of content marketing. All these content types aim to please visitors and draw them to a company by offering helpful and pertinent information.

A marketer can work as a Content Specialist, Content Manager, Content Promoter, Social Media Specialist, Content Editor, Content Strategist, Content Writer, etc. in the field of content marketing.

6. KOL Marketing / Influencer Marketing

Key Opinion Leader “(KOL)” marketing is a structure for working with experts and high-ranking influencers in each sector to promote your goods or services in return for cash, product samples, or other forms of payment.

Influencer marketing, on the other hand, is a tactic that links brands to a reliable person inside a particular group who has a committed and sizable following. Typically, they are active across several channels, including Instagram, Twitter, Facebook, YouTube, and TikTok. They may also use a website, podcast, or eBooks to market themselves. The collaborations used in this marketing plan include commercials, in-person appearances, content sharing, guest blogging, product gifts, reviews, and brand mentions. These advertising professionals are known as Influencer Marketing Managers or Specialists. To further increase brand awareness, this marketing strategy can be used with others.

Ultimately, the most effective marketing techniques can advance lead generation while continuing to communicate your company's value proposition to the audience. Whether you have a big or little marketing budget, there are affordable, high-quality marketing solutions available. The marketer should keep in mind that social media platforms have tremendous outreach potential and that they can base their entire marketing approach on online communities.

​

​